This afternoon, Fortune.com ran a piece highlighting the links between ongoing conflict in eastern Congo and the global electronics industry. "Could that be a BloodBerry or a Conflict Cell in your pocket?" the article asks.
"The consumer electronics industry is the largest end user of the minerals that are fueling the fighting in eastern Congo," Enough’s John Norris was quoted as saying. "These companies have an obligation to ensure they are not financing armed groups by demanding more information and better behavior from their suppliers."
With our new conflict minerals initiative just around the corner, Enough was a primary source for the Fortune article.
"It is unrealistic to expect the average consumer to go to a smelter in Thailand. It is realistic for a consumer to ask for peace of mind that their purchases are not underwriting the worst sexual violence in the world," said Enough’s David Sullivan, who led Enough’s research on the issue.
Check back next Wednesday, April 1st for the official launch of the new initiative.