Sudan Now Takes Its Prevention Message to Times Square

As we inch closer to July 9, the date when South Sudan will become the world's newest independent country, the Sudan Now campaign is working hard to remind everyone – from average citizens to world leaders – that our work for peace in Sudan has just begun. Many pressing issues remain, including ongoing attacks on civilians in Darfur, unresolved issues that still threaten North-South peace, governance issues for South Sudan, to name just a few of the challenges.

We are currently ramping up efforts to raise awareness about these issues and inspire more people to take action. In the past year alone, we've gotten more than 100,000 signatures on petitions to the Obama administration and worked with activists to hold dozens of events across the country. We've sponsored ads in The New York Times, The Washington Post, Politico, on Facebook and across the internet, and now we're even in... drum roll, please... Times Square!

If you're in NYC, you might see our billboard, running 18 times a day from now through the end of June. We're excited to be reaching more people with our message.

And for those of you who can't see the real thing, check out this video of our PSA, courtesy of Investors Against Genocide's Eric Cohen:
 

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